• Information Architecture
• Wireframing & Prototyping
• Usability Testing
• Visual Design
• User Research
• Figma
• Miro
• Sketch
• InVision
• Adobe XD
Digitas | Senior UX Designer
July 2022-present, New York City
• Redesigned the Doctor’s Bio page for Memorial Sloan Kettering Cancer Center (MSK), leading to a 54% increase in conversion rates and generating an additional $8.3M for the organization.
• Contributed significantly in the overhaul of the MSK Giving website by developing detailed design solutions which included page redesigns and component creation.
• Coordinated with strategy and development teams to ensure effective implementation and alignment with project objectives.
• Played a key role in establishing a Design System for Memorial Sloan Kettering’s Giving website, creating it from the ground up.
• Executed a range of user testing methods to obtain insights for the revamp of the MSK navigation and its affiliated organizations, Fred’s Team and Cycle for Survival
VMLY&R | UX Designer
April 2021-July 2022, New York City
• Handled all UX research, wireframing and client presentations for premiere client Pfizer and AstraZeneca
• Worked with Insights group to leverage primary research, personas, task analysis and heuristic and competitive reviews to craft industry-leading user experiences.
• Prepared, participated and facilitated workshops with clients to brainstorm ideas and goals. · Demonstrated leadership in synthesizing, deploying, and enhancing customer-facing websites and mobile applications.
• Creating and refining user experience through deliverables, content analysis and strategy, usage scenarios, sitemaps, wireframes, and user-requirement documents
WeWork | Community Lead
August 2019 - August 2020, New York City
• Decreased monthly average support requests from members by 65% by creating SOPs to maintain swift request and issue resolution
• Designed and developed a community COVID-19 poster which was highlighted by C-suite executives and distributed to 800 locations across 120 cities worldwide.
• Primary point of contact for clients of Tri-State’s number one revenue-driven building, consisting of 3,000 members and over 500 companies
Bachelor of Arts, Media Studies
University of Virginia
2017